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Collaboration… It’s More Than Visibility
Collaboration. The use of this term in business-to-business marketing is equivalent to “free” in consumer marketing. It’s catchy, it’s new and, best of all, no one knows what it really means. Collaboration has been used to describe open-market bids, trade exchanges, shipment tracing/tracking, sharing order status information, and more. But what is collaboration really? What […]
Read MoreLife in the Fast Lane
There used to be those who viewed logistics as a slightly sleepy business. Sure, we worked against the clock, we moved things along, we met our customers’ timetables, we worked very hard to get products safely and on time to the places they had to be. But the pace, compared to the way we move […]
Read MoreStart-me-up, Scotty!
In the classic Star Trek series, whenever someone wanted to go from here to there in an instant, they just said, “Beam-me-up, Scotty,” and there they’d be. It was more than transportation. It was transformation. And “beaming up” might be a way to describe what is happening today. Our bold new 21st Century has vaulted […]
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