Articles

E-commerce

Get Customer-Centric or Get E-liminated

Ask three people to define e-commerce, and you’ll end up with three disparate answers. The problem is that companies use e-commerce to define varying degrees of involvement in e-business. Some companies think they conduct e-commerce because they have e-mail. Some believe that the mere presence of a web site constitutes an e-commerce approach. The fact […]

Read More

E-Commerce Changes Rules for Back-End Operations

Prior to 1999, every aspect of back-end support operations for the direct marketing industry was tailored to meet the typical cataloger’s needs. In the 1970s and 1980s, direct marketing was limited to the mailbox, and order processing and fulfillment operations were designed to meet the catalog or direct mail customer’s demands. The costs and requirements […]

Read More