Growth in the Line of Beauty

To serve its rapidly growing customer base in mainland China, Feelunique—Europe’s leading online beauty retailer with more than 32,000 products and 500 brands across makeup, skincare, haircare, and fragrances—is set to open a distribution hub in Hong Kong in partnership with SEKO Logistics, a third-party logistics provider based in Itasca, Illinois.

The cross-border online retailer ships to more than 120 countries and operates dedicated websites in the UK, France, the EU, Germany, Norway, China and the United States. In only three years since the launch of Feelunique’s dedicated Chinese website, sales to the region have grown exponentially.

China already accounts for 20 percent of Feelunique’s annual sales, with orders being shipped from the UK. Opening a distribution hub in Hong Kong will enhance customer convenience, provide access to a wider choice of products from popular brands, and lower shipping thresholds that will open up Feelunique to a much wider consumer population in China.

Locating a distribution hub in Hong Kong allows Feelunique to get closer to one of the world’s fastest growing beauty markets while also retaining the benefits of cross-border retailing into China.