A Dunk in Your Trunk

“In-car delivery is another smart move by Amazon in its efforts to become an omnichannel retailer. Frankly, I believe this is a much better option than the in-home delivery offering. Letting someone into your home when you are not there strikes most shoppers as ‘creepy.’ Letting a stranger put your purchases into the trunk of your car also takes a fair bit of trust—but less so. Well done on pushing the convenience paradigm, yet again.

“The lesson for the rest of the retail industry is to start experimenting with omnichannel retailing. It is a whole new retail market. You have to keep innovating, adapting, and getting better.”

—Charles Dimov
Vice President of Marketing,
OrderDynamics on Amazon’s
new in-car delivery offering,
available to Prime members
with select vehicles