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Good Question: What’s your best tip for retailers pivoting to direct-to-consumer (DTC) fulfillment?

Good Question: What’s your best tip for retailers pivoting to direct-to-consumer (DTC) fulfillment?

Successful DTC fulfillment comes down to balancing customer acquisition cost, conversion rate, and average order value (AOV). AOV is critical—if it’s too low, shipping costs will eat up your margins. Keep AOV up by bundling products and using shipping partners who offer flexible fulfillment options that scale with you. –Aaron Galer SVP of Strategic Partners […]

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GOOD QUESTION: Has the pandemic accelerated logistics outsourcing? Why or why not?

GOOD QUESTION: Has the pandemic accelerated logistics outsourcing? Why or why not?

The use of third-party logistics has accelerated since the pandemic, with new opportunities in last-mile e-commerce and carrier collaboration. We have seen tracked orders between network shippers and logistics service providers (LSPs) grow 340% year-over-year. As markets continue to rebalance, shippers still seek flexibility, resilience, and sustainability from LSP collaboration and innovation. –Tony Harris SVP […]

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What pandemic-era adjustment will have the greatest supply chain impact?

What pandemic-era adjustment will have the greatest supply chain impact?

The acceleration of digital twins. The ability to digitally model a company’s manufacturing and distribution network will allow it to quickly assess the impact of large and small disruptions and take appropriate actions. —Allen Jacques Industry Thought Leader Kinaxis The use of data analytics to help suppliers really understand consumer behavior. Suppliers decided to eliminate […]

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What’s your best reverse logistics tip?

According to the National Retail Federation, the total rate of returns was 16.6% in 2021, up from 10.6% in 2020. The best way to reduce returns is to understand the total cost of your returns and to make sure your reverse supply chain is optimized along with the rest of your supply chain.

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What is the biggest supply chain lesson you learned from the past two years?

The fragility or brittleness of a global marketplace so deeply dependent on just-in-time inventory. Any event, whether a pandemic, hurricane, or a container ship stuck in the Suez Canal, creates immediate disarray. In response, retailers have reverted to “just-in-case” practices, building up large safety stocks. It has become a choice between risking a stock-out or keeping costly excessive inventory. Where is the balance?

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